This article is about Atlas Monroe Net Worth and other information. Atlas Monroe, a food company located in San Francisco, is renowned for its plant-based food offerings that are completely vegan, and all-natural, and include dishes like vegan bacon and vegan ribs.
The standout item on their menu is their vegan fried chicken.
Introduction The Atlas Monroe
Atlas Monroe is a vegan food company based in San Francisco, California, offering a wide range of plant-based options, such as delectable ribs, Cajun fried chicken, deep-fried stuffed turkey rolls, and more.
This business uses plant-based ingredients, with organic wheat being a crucial component in its vegan fried chicken recipe. The company’s ultimate aim is to establish itself as a meat alternative by providing a diverse range of sauces and dishes.
With over 40 locations across the United States and Canada, the brand has numerous vegan food options, including drinks, available at its restaurants.
The Founders of Atlas Monroe
Deborah and Jonathan Torres hail from San Diego, California, and jointly presented their business proposal. Nonetheless, it was Deborah who originated the product.
She spent her childhood in Silicon Valley, where her parents immigrated to the United States.
Her father hails from Guyana, while her mother resides in the UK. Consequently, she grew up consuming various global delicacies.
Additionally, her family’s culinary legacy involves her two grandmothers who were restaurant proprietors, with fried chicken being a significant part of their tradition.
Establishing the Atlas Monroe Company
Deborah’s father’s type 2 diabetes diagnosis necessitated an immediate dietary shift. As a caring daughter, she took it upon herself to address the issue.
Deborah viewed “Simply Raw,” a film in which individuals with diabetes experimented with a raw vegan diet for a month and noticed positive outcomes. As a result, she educated herself on preparing vegan meals.
Subsequently, after her father’s health improved, she began experimenting with plant-based meat. This was the genesis of her invention, the Atlas Monroe vegan fried chicken, which she submitted to the VegFest contest and received the Best Dish prize.
Atlas Monroe Worth
Atlas Monroe Shark Tank Net Worth and Other Information
|Company Name||Atlas Monroe|
|Founder||Jonathan Torres and Deborah Torres|
|Headquarters||San Francisco Bay Area, California, United States|
|Product||100% natural vegan foods|
|Asked For||$500K for 10% equity|
|Air Date||Oct 6, 2019|
|Business Status||In Business|
|Atlas Monroe Net Worth||$7 million|
Atlas Monroe Website, Instagram, and Other Social Media Accounts
|Social Media Site||Linked Destination|
|Atlas Monroe Website||Click Here|
|Atlas Monroe Facebook||Click Here|
|Atlas Monroe Instagram||Click Here|
|Atlas Monroe Twitter||Click Here|
|Atlas Monroe Youtube||Click Here|
|Atlas Monroe TikTok||Click Here|
Atlas Monroe Net Worth
Deborah Torres established Atlas Monroe, a prominent vegan chicken enterprise worldwide, with the objective of providing a superior plant-based chicken and meat option after her father was diagnosed with type 2 diabetes.
Despite an unsuccessful appearance on Shark Tank, it eventually served as a catalyst for the company’s expansion and triumph. As of 2023, Atlas Monroe net worth is $7 million.
Atlas Monroe Shark Tank Appearance
In 2019, Deborah and her spouse appeared on Shark Tank to showcase their creativity. They proposed a 10% equity stake in their business for $500,000 and offered product samples to the Sharks, all of whom were impressed.
However, as the conversation progressed and valuations were discussed, the discussion became heated. While Barbara Corcoran deemed the company too early for investment, Mark Cuban, a vegetarian, displayed a keen interest.
Initially, Cuban offered $500,000 for a 30% stake, but he later convinced guest Shark Rohan Oza to bid for the entire company. Despite the offer of $1 million plus a 10% royalty on sales to the founders, the Torres declined the deal and left without securing an agreement.
Atlas Monroe After Shark Tank | Atlas Monroe Shark Tank Update
Despite declining a million-dollar offer, the founders made the right decision.
Following their appearance on Shark Tank, the surge in sales prompted Atlas Monroe to acquire a manufacturing facility in San Diego, making them the largest manufacturer of plant-based fried chicken globally.
By the end of 2021, Atlas Monroe was producing one million pounds of chicken.
Under Deborah’s leadership, the company has achieved over $2 million in sales since its appearance on Shark Tank and was projected to reach $5 million in 2021.
To finance the facility, the company accepted numerous pre-orders and fulfilled them several months later. Fortunately, customers were patient and eager to support the brand.
While no recent sales figures have been released, it is estimated that the company earns more than $5 million annually.
In addition to chicken, Atlas Monroe has expanded into other plant-based meat products. They have also transitioned from a direct-to-consumer strategy and now supply over 50 restaurants across the country.
In an interview, Deborah disclosed that she was dissatisfied with how the show portrayed her. The editing was misleading, giving the impression that she did not comprehend the numbers.
Atlas Monroe Still In Business
Despite being turned down on Shark Tank, Atlas Monroe, the vegan food company, has been experiencing a surge in sales recently.
Numerous food vloggers have tested and positively reviewed the brand’s fried vegan chicken on social media platforms such as YouTube, Facebook, Instagram, and Tiktok.
The brand has also garnered publicity through various media publications such as Vegnews, Black Entrepreneur, The Things, and more. It is worth noting that as of February 2023, Atlas Monroe is still in operation.
Atlas Monroe Reviews
Atlas Monroe’s vegan fried chicken is a game-changer for the plant-based food world. Its crispy breading, juicy meat, and flavorful spices make it indistinguishable from real chicken. Even the most skeptical meat eaters are often shocked at how good it tastes.
Atlas Monroe’s chicken is also well-seasoned and has a complex flavor that is sure to please. If you’re looking for a delicious and satisfying vegan meal, Atlas Monroe is the place to go.
FAQ – Atlas Monroe Net Worth
What is Atlas Monroe’s net worth?
As of 2023, Atlas Monroe’s net worth of approximately $7 million.
Who is the founder of Atlas Monroe?
The Atlas Monroe founder is Jonathan Torres and Deborah Torres.