Jeffree Star’s net worth isn’t just a number—it’s a blueprint for beauty industry domination. From MySpace musician to cosmetics titan with a Wyoming yak ranch, his journey’s got more twists than a reality TV finale. At 39, this entrepreneur has transformed social media fame into a multi-million dollar business portfolio that has redefined influencer success.
Jeffree Star Net Worth
Jeffree Star’s net worth sits at $200 million in 2025—a fortune built from the ground up after nearly facing bankruptcy in 2013.
Net Worth Breakdown
- Jeffree Star Cosmetics: Primary wealth source, valued at $100+ million at peak
- Real Estate: Former Hidden Hills mansion sold for $16.7 million (that’s approximately 5.5 million liquid lipsticks)
- Wyoming Ranch: 300+ acres with 150 yaks
- YouTube Empire: 15.9 million subscribers generating consistent ad revenue
Star’s financial trajectory shows remarkable growth, particularly following his 2019 collaboration with Shane Dawson, which reportedly catapulted his wealth from $50 million to $150 million in a single year.
Earning Sources
- Cosmetics Line: Average product launch nets approximately $7.5 million
- YouTube Revenue: One of beauty’s highest-earning content creators
- Merchandise: Killer Merch company
- Yak Ranch: Recently launched premium yak meat brand
- Brand Extensions: Including Jeffree Star Skin and Jeffree Star Pets
Forget traditional career paths: Star’s cosmetics company alone generated $100 million in annual revenue at its peak while traditional beauty brands struggled to adapt to influencer marketing.
Career Highlights
- 2014: Invested life savings to launch three Velour liquid lipstick shades
- 2016: Released “Beauty Killer” eyeshadow palette (named after his only studio album)
- 2017: “Androgyny” palette cemented brand’s reputation for vibrant pigmentation
- 2019: Shane Dawson collaboration became one of beauty YouTube’s most successful partnerships
- 2021: Relocated to Wyoming, expanding business empire beyond beauty
Jeffree Star Bio
Early Life – Jeffree Star Age
Born Jeffrey Lynn Steininger Jr. on November 15, 1985, in Los Angeles, California, Star grew up with an early interest in makeup and fashion. His father died by suicide when Star was young, leaving his mother to raise him alone—a background that influenced his resilient approach to business. In 2025, she will be 40 years.
Rise to Fame
Star first gained popularity on MySpace in the early 2000s, where his distinctive look and personality attracted a massive following. This platform launched his music career, including his only studio album, “Beauty Killer”—a title he would later repurpose for his makeup line.
By 2013, Star’s music career had ended, leaving him nearly bankrupt. This financial low point became the catalyst for his most successful venture: Jeffree Star Cosmetics.
Business Evolution – Jeffree Star Cosmetics
Star launched Jeffree Star Cosmetics in 2014 with just three liquid lipstick shades, claiming to be “the first brand to ever do a white liquid lipstick.” The brand quickly built a reputation for vegan, cruelty-free formulations with bold color options.
What separates Star from other beauty entrepreneurs is his masterful use of social media. By leveraging his YouTube platform—where makeup reviews and tutorials earned him millions of followers—he created a direct-to-consumer marketing channel that bypassed traditional advertising costs.
Jeffree Star Bio-Data
| Detail | Information |
|---|---|
| Real Name | Jeffrey Lynn Steininger Jr. |
| Nick Name | Jeffree Star |
| Gender | Male |
| Date Of Birth | November 15, 1985 |
| Age | 40 |
| Birth Place | Los Angeles, California |
| Height | 6’1″ (1.85m) |
| Weight | Not verified in source material |
| Hair Color | Various (frequently changes) |
| Eye Color | Not verified in source material |
| Profession | Entrepreneur, YouTuber, Makeup Artist |
| Net Worth | $200 million (2023) |
| Marital Status | Single |
| Former Partners | Nathan Schwandt (2015-2020) |
| Current Residence | Casper, Wyoming |
Note: Star’s height might make makeup application challenging, but his skills are anything but short.
Real Estate Empire
Star’s property portfolio showcases his success and evolving lifestyle preferences. His former Hidden Hills mansion in California represented peak luxury:
- 21,000 square feet with seven bedrooms and twelve bathrooms
- Completely renovated in white and gold
- Features included a double staircase entrance, crystal chandeliers, and a two-story gym
- Purchased for $14.6 million, sold for $16.7 million after a bidding war
His current Wyoming ranch reflects his business diversification:
- Initially 70 acres, expanded to over 300 acres
- Home to approximately 150 yaks
- Base for his yak meat business venture
- Represents significant pivot from California beauty scene to agricultural entrepreneurship
Business Diversification
Star’s entrepreneurial portfolio extends far beyond makeup:
- Jeffree Star Cosmetics: Flagship business with complete makeup line
- Jeffree Star Skin: Skincare extension
- Jeffree Star Pets: Pet product line
- Killer Merch: Merchandise company
- Star Lounge: Entertainment/lifestyle business
- Star Yak Ranch: Agricultural venture in Wyoming
This diversification strategy has created a more resilient business empire less dependent on beauty industry trends—a smart move as influencer markets become increasingly saturated.
Jeffree Star Social Media Influence
Star’s self-description as the “self-proclaimed queen of social media” is backed by impressive numbers:
- YouTube: 15.9 million subscribers
- Product Marketing: Direct-to-consumer approach through established platforms
- Launch Strategy: Limited-edition releases creating consumer urgency
Each social post potentially translates to millions in revenue, with product launches averaging $7.5 million in earnings—demonstrating the considerable financial power of his digital presence.
Jeffree Star Social Media Accounts
| Social Media Site | Linked Destination |
| Website | jeffreestar.com |
| YouTube | Jeffree Star – Topic |
| Jeffree Star Cosmetics | |
| @JeffreeStar | |
| @jeffreestar | |
| Apple Music | Jeffree Star |
| Spotify | Jeffree Star |
| TikTok | @jeffreestar |
While Jeffree Star built his fortune through beauty entrepreneurship, other celebrities like Martin Lawrence have amassed impressive net worths through entertainment careers spanning decades in film and television.
Conclusion: The Star Method
Jeffree Star’s net worth proves that reinvention is often the path to greatest success. His transformation from MySpace personality to beauty mogul shows how digital fame can translate into tangible business empire when paired with entrepreneurial vision.
What makes Star’s success particularly noteworthy is his ability to bootstrap a major cosmetics brand that challenged established industry players. After facing financial difficulties following his music career, he invested his remaining savings into three liquid lipstick shades—a risk that ultimately built his $200 million fortune.
Want Star-level success? Take this page from his playbook: identify market gaps, leverage existing platforms, and constantly evolve your business model beyond your original niche.
FAQs – Jeffree Star Net Worth
How did Jeffree Star make his money?
Primarily through Jeffree Star Cosmetics, YouTube, merchandise, and recently, yak ranching.
Where does Jeffree Star live now?
Casper, Wyoming on a 300+ acre ranch with 150 yaks.
How much is Jeffree Star Cosmetics worth?
At its peak, the company generated over $100 million in annual revenue.
Did Jeffree Star start poor?
He faced near-bankruptcy in 2013 before launching his cosmetics line.
What’s Jeffree Star’s most successful product?
His Velour liquid lipsticks launched the brand and remain bestsellers.