Honey Bunchies Net Worth 2024 – Shark Tank Update

Uncover the sweet success of Honey Bunchies’ rise and its steady Net Worth at $8 million! Dive into the gourmet honey bar brand’s financial journey now. Also, let’s discuss the Shark Tank Update now for exciting insights!

Honey Bunchies’ Net Worth

Though they have been rejected for investment in Shark Tank, their net worth is estimated to be around $8 million in 2024.

Source of Income

  • Product Sales: Their primary source of income is likely sales of their honey bars. This includes both the Original Gourmet Honey Bar and the Coconut Almond flavor.
  • Retail Partnerships: They’ve secured deals with major retailers like Kroger. They are likely present in various specialty stores, convenience stores, and online retailers.
  • Revenue Estimates: Their annual income is about $3 million. This figure is also an estimate. But it gives us an idea of their sales volume.

Additional Notes:

  • It is important to note that the net price may vary depending on the method used.
  • The company likely reinvests some of its profits back into the business. This is for growth, marketing, and product development.


At present this company is known for its delicious and healthy gourmet honey bars. They rebranded as Bon Bee Honey.

  • A Family Affair: The company is family-run and founded on a family recipe created for a son with health concerns. It has a focus on healthy ingredients.
  • Sweet Success: Their signature product is the Original Gourmet Honey Bar. It’s packed with 42% pure honey and a satisfying crunch from nuts and sunflower seeds. They also offer Coconut Almond flavor for a delicious twist.
  • Allergy-Friendly: Committed to healthy snacking, Bon Bee Honey bars are gluten-free, grain-free, and soy-free. They can cater to various dietary needs.
  • Humble Beginnings, Big Dreams: Starting from a family kitchen recipe, they gained recognition. They even appeared on Shark Tank, though they ultimately didn’t secure a deal. However, they’ve continued to grow and thrive.

So, while you won’t find anything in store in their old name anymore, Bon Bee Honey carries on the legacy. They maintain the same dedication to delicious and healthy treats.

Honey Bunchies Shark Tank Update And Honey Bunchies Net Worth
Bon Bee Honey Net Worth

The Founders

The founders of Honey Bunchies (now Bon Bee Honey) are Edward and Jennifer Payne. Jennifer was instrumental in the creation and growth of the company. Along with their children Kendra and Edward, they founded in 2010.

Ed Payne, a Vietnam War veteran and former fighter pilot, recreated a recipe. The recipe was from his wife, Jennifer. He used it to start the business. Eventually, it became the successful gourmet honey bar brand known today.

Establishing the Company

The company was established in 2010 by Ed Payne. He had the support of his wife, Jennifer, and their children, Kendra and Edward.


  • Family Recipe: It all started with a family recipe created by Jennifer Payne. It was for her husband, Edward.
  • Health Focus: The recipe aimed to provide a healthy and delicious alternative to sugary snacks. This came after Edward experienced health issues due to sugary treats.

Edward Payne’s Role:

  • Recipe Recreation: Original recipe not found. Edward spent months recreating it in their home kitchen.
  • Determination & Growth: Edward’s background as a fighter pilot probably fueled his determination. Perfect the recipe and launch the company. Starting from scratch, he took on all aspects. From making the bars to packaging and sales.

Company Launch (around 2010):

  • Local Focus: Edwards’ primary sales method involved direct contact. To get the shelves, maybe start locally.
  • Family Involvement: The company website mentions a family drawing used in the logo design. It hints at family involvement from the beginning.

Growth and Recognition:

  • Building a Brand: The startup gained traction. It became a popular snack bar brand.
  • Shark Tank Appearance: They even appeared on the business reality show Shark Tank. They showcased their product to potential investors. They did not secure a deal though. This highlights their ambition for growth.

Rebranding to Bon Bee Honey (April 2023):

  • Future Focus: The company decided to rebrand. This decision was made to create a trademark. It was aimed to better support their future growth aspirations.
  • Initially, it was started as a family effort. It was driven by the desire for a healthy snack option.
  • Edward Payne played a crucial role in recreating the recipe. He also played a crucial role in launching the company.
  • They started small companies. They focus on local sales and building brand recognition.

While the old name is gone, the new name carries on the legacy. It’s a testament to the hard work and dedication that went into establishing the company.

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Honey Bunchies’ Recipe

The Honey Bunchies recipe involves a delightful combination of oats, coconut, walnuts, flour, honey, and butter. Here is a summary of the recipe based on the provided sources:

  1. Ingredients:
    • Oats
    • Coconut
    • Walnuts
    • Flour
    • Honey
    • Butter
  2. Instructions:
    • In a large bowl, combine oats, coconut, walnuts, and flour.
    • Melt butter and stir in honey, bringing it to a boil while stirring often.
    • Pour the honey and butter mixture over the dry ingredients and mix well.
    • Press the mixture into a pan to set.
    • Optionally, you can add chocolate chips for an extra touch.

This recipe results in chewy, crunchy bars with a touch of sweetness from the honey. It also offers a mix of textures from oats, coconut, and walnuts.

Other Information

Company NameHoney Bunchies (now Bon Bee Honey)
FoundersEdward and Jennifer Payne
Founded Year2010 
ProductOriginal Gourmet Honey Bar and Coconut Almond flavor
SpecialtiesAll-natural, gluten-free, grain-free, soy-free, handmade in small batches
HeadquartersLongmont, Colorado, USA
IndustriesFood & Beverage
TypeSnack Bars
Shark Tank ParticipationYes 
Asked For$200,000 for 10% equity
Final DealNo deal
Air DateApril 14
Company sizeEstimated around 10-50 employees
Business StatusThriving
Net Worth$8 million

Website and Other Social Media Profiles

Social Media SiteLinked Destination
Technical Information

Shark Tank Update

1. On the Pitch of Shark Tank

The startup appeared for investors in Shark Tank. They aimed to take their gourmet main product to the next level. Despite not securing a deal, the exposure led to increased online traffic and sales. This has driven the growth and success of the company. The family-run business is thriving. It was co-founded by Kendra Bennett and her father.

They secured a nationwide deal with Kroger. They expanded their presence in over 1,600 retailers across the U.S. This includes major chains like Whole Foods, Walmart, 7-Eleven, and Kroger. The company’s journey reflects a heartwarming tale of family innovation and dedication. It demonstrates the resilience and growth of this gourmet honey bar business after appearing on Shark Tank.

Honey Bunchies NetWorthAndBio.Com
Honey Bunchies’ Net Worth

2. After Shark Tank Update

After appearing on Shark Tank, the startup experienced a surge in online traffic and sales. This led to significant growth. Despite not securing a deal, the company thrived. They changed its name to Bon Bee Honey.

They have expanded its presence to more than 1,600 retailers across the United States This includes major chains such as Whole Foods, Walmart, 7-Eleven, and Kroger.

The new company also secured a nationwide deal with Kroger. It became available in 1,290 locations across the United States.

The company’s success after Shark Tank demonstrated its resilience. It also highlights its continuous growth in the gourmet honey bar industry.

Where to buy?

You can buy their product, in the name of Bon Bee Honey, from various locations including:

  • Offline Shop: Located at 16 Ecoville, Metropolitan Ave, Makati, 1205 Metro Manila, Philippines.
  • Walmart: Available for purchase on Walmart’s website.
  • Website: Purchase directly from the official website, offering a variety of flavors and pack sizes.
  • Locals Liquors: Find their hero product Honey Bar Coconut Almond at Locals Liquors in Silverthorne, CO.
  • Amazon: Purchase the All Natural Honey Bar on Amazon, available in a variety of pack sizes and flavors.


How much is Honey Bunchies worth?

$8 million in 2024. It’s a successful snack bar business.

Is “Honey Bunchies” Still In Business?

Yes, they are still in business and thriving with the new identity.

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